eMarketer Interview with B. Bonin Bough of Mondelēz International from mondelez digital Watch Video
Preview(s):
Gallery
Play Video: (Note: The default playback of the video is HD VERSION. If your browser is buffering the video slowly, please play the REGULAR MP4 VERSION or Open The Video below for better experience. Thank you!)
Description: B. Bonin Bough is responsible for leading the company’s digital, TV, print and outdoor media strategies and for developing partnerships and internal capabilities that support those strategies. In this role, Bough spearheadedMobile Futures, a first-of-its-kind program that partners Mondelēz brands with mobile startups. He has also played an integral role within the brand teams that devised the Oreo Daily Twist program, Oreo Super Bowl commercial and real-time activations.
Play Video: (Note: The default playback of the video is HD VERSION. If your browser is buffering the video slowly, please play the REGULAR MP4 VERSION or Open The Video below for better experience. Thank you!)