_kraft-mondelez-international-id-gum-id-artcade-case-study.jpg "Kraft (Mondelez International) iD Gum iD ArtCade Case Study from mondelez digital Video Screenshot Preview")
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⏲ Duration: 1 min 21 sec
✓ Published: 17-Dec-2012
✓ Published: 17-Dec-2012
Description:
Gum used to be fun. Gum used to get you something extra and something worth collecting. We created an up-to-date digital version that will get teens collecting and chewing in the most mind blowingly amazing gum movement.nnTo launch Mondelez International's (formerly Kraft's) new gum, we created iD ArtCade, an interactive gallery and arcade that allows teens to scan pack artwork to unlock 18 free games. Teens can scan multiple pack artwork to unlock game changing combos. Use ArtCade to connect wi
Gum used to be fun. Gum used to get you something extra and something worth collecting. We created an up-to-date digital version that will get teens collecting and chewing in the most mind blowingly amazing gum movement.nnTo launch Mondelez International's (formerly Kraft's) new gum, we created iD ArtCade, an interactive gallery and arcade that allows teens to scan pack artwork to unlock 18 free games. Teens can scan multiple pack artwork to unlock game changing combos. Use ArtCade to connect wi
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