_13-ibm-on-brand-by-jon-iwata.jpg "13 – “IBM on Brand” by Jon Iwata from vsa Video Screenshot Preview")
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⏲ Duration: 1 min 35 sec
✓ Published: 20-Mar-2013
✓ Published: 20-Mar-2013
Description:
Capturing the character of the IBM brandnnIn this two-minute tour, the roots of the IBM brand are traced to the company’s management of its character. Narrated by Jon Iwata, IBM Senior Vice President, Marketing and Communications, “IBM on Brand” draws from VSA’s longstanding collaboration with IBM, which now spans nearly 20 years and encompasses our work as brand agency of record.nn“_____ on Brand” is a series of short films created by VSA Partners to capture the current thinking beh
Capturing the character of the IBM brandnnIn this two-minute tour, the roots of the IBM brand are traced to the company’s management of its character. Narrated by Jon Iwata, IBM Senior Vice President, Marketing and Communications, “IBM on Brand” draws from VSA’s longstanding collaboration with IBM, which now spans nearly 20 years and encompasses our work as brand agency of record.nn“_____ on Brand” is a series of short films created by VSA Partners to capture the current thinking beh
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