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⏲ Duration: 35 min 91 sec
✓ Published: 14-Oct-2017
✓ Published: 14-Oct-2017
Description:
In this meetup, we give a quick introduction to online experimentation and A/B testing. nnTo keep the tutorial self-contained, we first give an overview of stats fundamentals needed to understand A/B testing. we explain how A/B testing is done in an online business. In the end, we mention some of the pitfalls that are common when running online experiments. nnOutline: nnWhat is A/B Testing? nn·A/B testing on web traffic nn·A/B testing on newsletter and email nn·A/B testing vs. multivari
In this meetup, we give a quick introduction to online experimentation and A/B testing. nnTo keep the tutorial self-contained, we first give an overview of stats fundamentals needed to understand A/B testing. we explain how A/B testing is done in an online business. In the end, we mention some of the pitfalls that are common when running online experiments. nnOutline: nnWhat is A/B Testing? nn·A/B testing on web traffic nn·A/B testing on newsletter and email nn·A/B testing vs. multivari
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