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⏲ Duration: 16 min 1 sec
✓ Published: 30-Sep-2014
✓ Published: 30-Sep-2014
Description:
Every project starts with a brief.nnBut very few projects end up with exceptional results. Why?nnAs a disruptive brand and design strategy firm that creates briefs across multiple creative disciplines including Advertising, Design, and Innovation, Tom Bassett, CEO of Bassett & Partners (and founder of MindSwarms), was curious to understand how some of the world’s most consistently exceptional creative talents thought about – and used – the brief.nnThrough a series of one-on-one intervi
Every project starts with a brief.nnBut very few projects end up with exceptional results. Why?nnAs a disruptive brand and design strategy firm that creates briefs across multiple creative disciplines including Advertising, Design, and Innovation, Tom Bassett, CEO of Bassett & Partners (and founder of MindSwarms), was curious to understand how some of the world’s most consistently exceptional creative talents thought about – and used – the brief.nnThrough a series of one-on-one intervi
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