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Service Design Show
Service Design Show
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_all-new-dacia-duster-tce-130-journey-design-preview.webp "“More Duster Still Duster”: All-New Duster is the next chapter in the story of a model that has grown into a standard-setter on its market and an all-round Dacia icon encapsulating everything the brand stands for: Robust and Outdoor, Essential but Cool, and Eco-Smart. Duster was born in 2010, overhauled for the first time in 2017, and rose to the top by rewriting the SUV rulebook.<br/><br/>And Duster is a success story: in its 13-year-long career, it has netted more than 40 awards, production is at 2.4 million units and counting, and its steadily increasing popularity ranked it as Europe’s best-selling SUV across all segments in the retail market in 2022. About 1,000 Duster SUVs roll off production lines at Dacia’s plant in Pitesti, Romania, every day – about one every minute!<br/><br/>All-New Duster is built on the CMF-B platform, which is playing a central role in Dacia’s industrial strategy. This competitive and extremely flexible platform was first used on the latest Sandero and Logan models, then on Jogger. It provides all the versatility Dacia needs to optimally deploy its ambitious product plan.<br/><br/>Dacia has reinvented Duster’s design. It still has the striking looks that propelled the previous generations to the top – especially its solid, sturdy SUV character – but pushes them higher, further and harder with Dacia’s new, distinctive design. All-New Duster is proud to parade its overhauled design.The designers started with simple volumes – the cabin, bonnet, wings, etc. Then they assembled them into a clear-cut whole, to give the model a modern, well-built style, with deliberately taut, self-confident lines.<br/><br/>The simple shapes and volumes add to the design’s power – including the sharp, vertical face, chamfered wheel-arch guards, large tailgate and side windows reaching seamlessly from bow to stern.<br/><br/>All-New Duster is shielded with a stylish belt wrapping all the way around it: the side underbody shields connect to the hallmarks then to the wheel arches, which in turn connect to the front and rear bumpers, making All-New Duster more robust and outdoor than ever!")
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