TVOT LIVE! 2022 - Square Pegs in Round Holes— How Can Advertisers Agencies the Industry Move “Advanced TV” to “Just TV”? from katrina video 2022 Watch Video
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⏲ Duration: 24 min 92 sec ✓ Published: 10-Jan-2022
Description: While we continue to have ongoing interesting conversations about the “TV of Tomorrow,” consumers have, to a large extent, already gone there. They are watching less traditional TV on their living-room, large-screen set, and more (and more!) video across screens and through different devices and technologies. Our industry, however, continues to plan and buy TV in fairly traditional ways (think: Upfront, linear versus addressable, CTV versus OTT, etc.). Measurement plays a role. But so do hab
Play Video: (Note: The default playback of the video is HD VERSION. If your browser is buffering the video slowly, please play the REGULAR MP4 VERSION or Open The Video below for better experience. Thank you!)