_empirical-generalizations-on-the-impact-of-stars-on-the-economic-success-of-movies.jpg "Empirical Generalizations on the Impact of Stars on the Economic Success of Movies from star dataset Video Screenshot Preview")
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⏲ Duration: 3 min 9 sec
✓ Published: 18-Jun-2019
✓ Published: 18-Jun-2019
Description:
Movie industry experts continuously debate whether the industry’s enormous investments in stars pay off. To derive empirical generalizations, the authors (1) provide a meta-analysis of the relationship between star power and movie success and (2) analyze a comprehensive dataset from that industry with n=1,545 movies. Based on these two studies, four empirical generalizations emerge. First, when ignoring selection effects of stars, the impact of star power on box office revenues is strongly upw
Movie industry experts continuously debate whether the industry’s enormous investments in stars pay off. To derive empirical generalizations, the authors (1) provide a meta-analysis of the relationship between star power and movie success and (2) analyze a comprehensive dataset from that industry with n=1,545 movies. Based on these two studies, four empirical generalizations emerge. First, when ignoring selection effects of stars, the impact of star power on box office revenues is strongly upw
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