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Description: CNBC recognized an opportunity to expand their brand into primetime with entertainment programming anchored around the network's core theme: money. This new brand needed to appeal to upwardly mobile men, feel premium without being elitist, and make a clear visual and tonal break from Business Day.nnWe engineered the look, feel, motion and voice to create a premium, masculine brand with an edge. Stark black and white photography and simple, monospaced type create a marked contrast to the busy, co
Play Video: (Note: The default playback of the video is HD VERSION. If your browser is buffering the video slowly, please play the REGULAR MP4 VERSION or Open The Video below for better experience. Thank you!)