_lego-minecraft-124-build-back-124-case-study.jpg "LEGO Minecraft | Build Back | Case Study from minecraft online players Video Screenshot Preview")
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⏲ Duration: 1 min 19 sec
✓ Published: 15-Apr-2019
✓ Published: 15-Apr-2019
Description:
Build Back is an anti-bullying campaign that helped Minecraft players rebuild their destroyed in-game creations in real life with LEGO. We found popular gamers online that were saddened by their destroyed Minecraft creations. Then we analyzed their old photos and videos across the internet to recreate their lost builds with LEGO, brick for brick. We surprised them, and they shared their LEGO models with the world, encouraging others to build back, too. With some social listening, we also surpris
Build Back is an anti-bullying campaign that helped Minecraft players rebuild their destroyed in-game creations in real life with LEGO. We found popular gamers online that were saddened by their destroyed Minecraft creations. Then we analyzed their old photos and videos across the internet to recreate their lost builds with LEGO, brick for brick. We surprised them, and they shared their LEGO models with the world, encouraging others to build back, too. With some social listening, we also surpris
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