McDonalds Snaplications - Case Study from vml Watch Video
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Description: McDonald's 'Snaplications'nnMcDonald’s has launched Snaplications which gives Australians the chance to apply for a job with the fast-food chain through a Snapchat lens.nnCreated by VML Sydney, Snapchat users can now select a lens which sees them in a McDonald’s uniform. From there, they are able to send a 10-second video submission to the McDonald’s Snapchat account, @Maccas.nnOnce submitted, McDonald’s will send the users a link to the digital careers hub and an application form, giv
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