_gatorade-92.jpg "Gatorade \ from vml Video Screenshot Preview")
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⏲ Duration: 1 min 2 sec
✓ Published: 14-Apr-2015
✓ Published: 14-Apr-2015
Description:
Winning isn’t everything. But when Gatorade launched its “Win From Within” positioning using professional athletes, that’s all their target of teen athletes heard. They were missing half the message. VML, who developed the campaign, realized that the best way to fully define
Winning isn’t everything. But when Gatorade launched its “Win From Within” positioning using professional athletes, that’s all their target of teen athletes heard. They were missing half the message. VML, who developed the campaign, realized that the best way to fully define
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