_john-kearon-124-why-the-best-companies-make-you-feel-something.jpg "John Kearon | Why The Best Companies Make You Feel Something from emotional logic research Video Screenshot Preview")
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⏲ Duration: 12 min 17 sec
✓ Published: 14-Feb-2013
✓ Published: 14-Feb-2013
Description:
How to make famous advertising? Well, logic and facts aren’t as important as we think. Content is less important we think. Our feelings matter most. Emotions are king. John takes us through the 7 emotional states. And tells us which ones work best.n—nnJohn is Chief Juicer and Founder of BrainJuicer Group PLC, now regarded as one of the leading innovators in the international market research industry. He develops new tools for understanding people and the behaviour you might want to change.
How to make famous advertising? Well, logic and facts aren’t as important as we think. Content is less important we think. Our feelings matter most. Emotions are king. John takes us through the 7 emotional states. And tells us which ones work best.n—nnJohn is Chief Juicer and Founder of BrainJuicer Group PLC, now regarded as one of the leading innovators in the international market research industry. He develops new tools for understanding people and the behaviour you might want to change.
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