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Description: The New Balance Fresh Foam world campaign is on! For the first time in it’s history, the brand has used a 100% CGI-based concept. Lightfarm was specially invited by VML NY to create the film and the campaign images. This new line of products has as its main concept the sensation of comfort and smoothness. Real sneakers were scanned as a visual reference to keep the fidelity with the products and even a marshmallow was scanned to compose the textures of the 3D Fresh Foam simulated universe. nn
Play Video: (Note: The default playback of the video is HD VERSION. If your browser is buffering the video slowly, please play the REGULAR MP4 VERSION or Open The Video below for better experience. Thank you!)