_we-are-flowers-installation-by-melissa-and-softlab.jpg "We Are Flowers installation by Melissa and SoftLab from ceiling flower design Video Screenshot Preview")
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⏲ Duration: 1 min 52 sec
✓ Published: 14-Jul-2014
✓ Published: 14-Jul-2014
Description:
American design studio SoftLab attached 20,000 translucent flowers to a flexible plastic mesh to create this installation for the Brazilian jelly shoe brand's New York flagship store.nnSoftLab, were invited to create an in-store installation to reflect the shoe brand's 2014 design and marketing campaign called We are Flowers.nnThe New York-based firm responded by creating a flexible structure made of 5,000 mylar panels that is suspended from the shop's ceiling to form a canopy and funnels that e
American design studio SoftLab attached 20,000 translucent flowers to a flexible plastic mesh to create this installation for the Brazilian jelly shoe brand's New York flagship store.nnSoftLab, were invited to create an in-store installation to reflect the shoe brand's 2014 design and marketing campaign called We are Flowers.nnThe New York-based firm responded by creating a flexible structure made of 5,000 mylar panels that is suspended from the shop's ceiling to form a canopy and funnels that e
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