Play Video: (Note: The default playback of the video is HD VERSION. If your browser is buffering the video slowly, please play the REGULAR MP4 VERSION or Open The Video below for better experience. Thank you!)
Description: Challenge:Most Vietnamese don’t have a habit of buying ice cream home, as they perceive ice cream as a snack to enjoy on site. Besides, although consumers love having ice cream in winter, sales in this season remains low, especially in the Northern Vietnam. As the market leader of ice cream, Celano & Merino wanted to fill every family fridge with ice cream and increase sales in cold weather.nnSolution:Celano & Merino (the #1 player on Vietnamese ice cream market) to launch a new produc
Play Video: (Note: The default playback of the video is HD VERSION. If your browser is buffering the video slowly, please play the REGULAR MP4 VERSION or Open The Video below for better experience. Thank you!)