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⏲ Duration: 1 min 52 sec
✓ Published: 12-Oct-2020
✓ Published: 12-Oct-2020
Description:
The key to design solutions for non-conscious behavior change is a deeper understanding of human behavior, which will answer why people behave the way they do.nnRecently, we had an interesting problem to solve: The danger signages placed at unmanned level crossings in Mumbai, India were not able to reduce the trespassing accidents. When we analyzed the traditional data, it was insufficient to find a solution. Hence, we expanded our focus and included behavior-based variables into the mix. By int
The key to design solutions for non-conscious behavior change is a deeper understanding of human behavior, which will answer why people behave the way they do.nnRecently, we had an interesting problem to solve: The danger signages placed at unmanned level crossings in Mumbai, India were not able to reduce the trespassing accidents. When we analyzed the traditional data, it was insufficient to find a solution. Hence, we expanded our focus and included behavior-based variables into the mix. By int
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